Three phrases that should be in your home listing

Selling your home? There are plenty of things you can do to speed the process and get a higher price.

You can get rid of the clutter, freshen up rooms with paint and enhance the curb appeal. But what you say in your property description just might have as much, or more, impact.

Zillow Digs recently analyzed property descriptions of properties that sold quickly and for close to the asking price. It looked for things that set those houses apart.

The houses didn’t fall into one particular category. There were, however, phrases that were common in the descriptions.

Pushing buyers’ buttons with keywords

Of the 60 keywords that fit into the analysis, listings mentioning “barn doors,” a rustic sliding door often used on bedroom closets and kitchen pantries, saw the highest sale premium – 13 percent above expected values. Another common craftsman-style keyword like “farmhouse sink” also showed up in top-performing listings.

Listings that contained the term “subway tiles,” those narrow tiles popular in kitchens and baths, were also present in listings for homes selling faster than average.

What does it mean?

“When it comes to real estate listing descriptions – words matter,” said Dr. Svenja Gudell, Zillow’s chief economist. “Your listing description is an opportunity to highlight specific details and finishes that might not be visible in photos.”

It’s clear from the research that Craftsman-style homes and amenities resonate incredibly well with today’s buyers. Gudell says if they are present in your home, make sure potential buyers know it.

“They may also signal that the home has other desirable features like an open floor plan or a well-appointed kitchen,” Gudell said.

Craftsman homes are hot right now. In fact, Zillow Digs reports homes described as craftsman performed better than any other design style analyzed. While people may think the rustic mason jar-vibe is out, it is still very popular with today’s buyers.

Understanding what buyers value and what they don’t can help you draft an effective selling message. Zillow reports descriptions that included “new carpets” had no effect on the home’s sale price, but listings mentioning “hardwood floors” sold for two percent more than expected.



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